Preset = Right, from the start.
ABOUT US
The Preset Group
Partners
The Preset Group is a partnership led by two deeply experienced experts with directly relevant experience in their particular areas of expertise. The partner team is backed by associates and business partners in North America, Europe and the Gulf region.
Dave Haynes
Dave Haynes is one of the most experienced people in the still-nascent digital signage industry. He has held senior management and business development positions with some of the biggest names in the industry. He's also well-known and respected as one of the most widely-read industry authorities through his blog, Sixteen:Nine. This is the second time around for Dave as new media pioneer, having been one of the first large daily newspaper editors in North America to put his paper online. Haynes brings a strong technical and operational perspective on the industry, as well as communications skills developed over 20 years working in print journalism.
Pat Hellberg
Pat Hellberg has a resume that few in the digital signage business can match. Eight years ago, Hellberg conceived of and launched Nike’s in-store digital communications program, taking the Nike Retail Network from a four-store pilot to more than 300 locations. As director of the network, he ran the network and led a creative team that produced award-winning content. After 19 years at Nike, Hellberg left the company to launch a digital signage consultancy. Using his experience and expertise, he has helped clients, large and small, plan, launch and grow their digital communications programs. A former film director/producer and TV journalist, Hellberg focuses on the message and how the audience engages with that message.